Spider-Man: Brand New Day’s trailer stands entirely alone in the history of cinema promotion. Released on March 17, it crossed one billion views in just four days, becoming the first movie trailer ever to reach this figure. The achievement belongs to Tom Holland’s fourth MCU Spider-Man film, and it represents a watershed moment for the entire entertainment industry.
Brand New Day is part of MCU Phase Six and continues the deeply personal story of Peter Parker following the events of No Way Home. In that film, a spell caused the entire world to forget Peter’s existence — including MJ and Ned. Four years later, the trailer shows him still protecting New York, still refusing to abandon his responsibility, yet profoundly isolated and disconnected from everyone he loves.
WaveMetrix confirmed the trailer’s total view count at 1.1 billion by Tuesday. Its 24-hour viewership of 718.6 million broke Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s 355.5 million. GTA VI’s entertainment record of 475 million in a day was also surpassed, placing Brand New Day at the absolute peak of film trailer performance history.
The emotional themes of the trailer have driven an extraordinary social media response. Fans from every corner of the globe shared their reactions, created fan art, and discussed the film’s themes with a depth and intensity typically reserved for films that have already been released. The viral alternate titles for the film, including “Spider-Man: Broke, Depressed, Alone, Heartbroken,” became a globally recognized shorthand for the emotional tone of the footage.
Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens in theatres on July 31 and releases in India in six languages across all premium formats. Brand New Day is already a historic event — and the film itself has yet to open.
